Data-driven method development and evaluation for indie mobile game publishing

Abstract With the emergence of mobile distribution channels, traditional game value chain has produced new changes, leading to chain. Independent (Indie) developers can upload their games directly through third-party app stores and publish them themselves. However, many indie have issues with publishing, especially updating version, promoting market, forecasting revenue for games. This paper aims provide a method guide publishing. mainly focuses on addressing main challenges from developer’s side. The includes concept publishing logic an online analysis tool along guidelines. It shows how collect analyze data version updates, marketing promotion, forecasts. In practice, was provided six companies guided related were collected analyzed evaluation. Based survey interview results, usefulness, usability, confidence in positive, improved developers’ benefited business.